In our last episode California primary candidate for Senate, Carly Fiorina got caught posing a broadcast email message as coming from her BlackBerry. Today she’s getting caught playing fast and loose with subscriber email addresses and domain names….
Here’s a quick update on the Vendor Guide status;
Right now I’m running about two weeks behind, which will put the release date out to mid February. There isn’t anything technical holding it up; it’s just a time thing. About 30% of the content has been written out; the rest is in my head, but my head has been buried in other work and I’ve fallen behind.
But that doesn’t mean that I can’t share a little bit; I mean it, just a little….
In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com. Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email marketing requirements.
As an end-user I needed a level of detail that just wasn’t available in the guides and reports published by research firms, regardless of the valuable information that they contained. That lead me to develop a side-by-side matrix comparing vendor’s technical features and functions at a line-item level.
That matrix has been updated, expanded, and populated with a variety of email vendors and will be released as the “Red Pill Email Vendor Features & Functions Guide” by the end of January 2010.
So this wasn’t what I expected as my first post of the new year – especially after having not posted in about a month – but you know that I just can’t help from ridiculing political email idiots. Usually when I write about political email idiots I try to keep it at a national level, but the pickings have just been so good in California the past few days….
I’d noticed a couple of messages from candiates vying to run against Barbara Boxer here in California. One of those messages made the hair on the back of my neck stand up from an email messaging perspective. I was going to just let it go – after all, it’s regional not national – but when I saw “‘Sent from the candidate’s BlackBerry.’ Really?” on a CNN blog this morning….
What a good day to dust off another in my pile of unfinished blog posts and random ideas thanks to the folks @StrongMail for sharing “Marketing chiefs: Are you spamming your customers?”
“And nearly one fifth (17 per cent) of marketers surveyed are not failing to remove email addresses from mailing lists after messages bounce back.”
Reminded me of a story from a year or so ago. It was after dinner with some email friends when like the wine the email war and horror stories started to flow.
Being a consultant I have to maintain a certain level of obliqueness when sharing stories. Sure there’s the whole NDA thing, but more importantly I don’t like to kiss and tell; I don’t care what you think you see on my collar….
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