Red Pill Email

My Short List of Rising Email Stars

Earlier ths week in an email interview with Rory Carlyle by Scott Cohen I’d commented that Rory was on my short list of rising email stars.  Josh over at SendLabs asked in a tweet when I was going to post my list.  I guess now is a good time….

Let me share my criteria before I start naming names.  Since I draw the line on email veterans as more than seven years, I’m drawing the line on rising stars at less than seven years.  All have actually hit the send button on email campaigns and all but one comes from the client side; and all are people that I know, have worked with, or have caught my attention for one reason or another.

So without further adieu, here is my short list of rising email stars….

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February 18, 2010 | Story Time | 13 Comments »

Another Political Email Idiot – Part 2

In our last episode California primary candidate for Senate, Carly Fiorina got caught posing a broadcast email message as coming from her BlackBerry.  Today she’s getting caught playing fast and loose with subscriber email addresses and domain names….

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February 3, 2010 | Rants | No Comments »

Email Vendor Guide Update

Here’s a quick update on the Vendor Guide status;

Right now I’m running about two weeks behind, which will put the release date out to mid February.  There isn’t anything technical holding it up; it’s just a time thing.  About 30% of the content has been written out; the rest is in my head, but my head has been buried in other work and I’ve fallen behind.

But that doesn’t mean that I can’t share a little bit; I mean it, just a little….

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January 22, 2010 | Story Time | 5 Comments »

Email Vendor Features & Functions Guide

In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com.  Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email marketing requirements.   

As an end-user I needed a level of detail that just wasn’t available in the guides and reports published by research firms, regardless of  the valuable information that they contained.  That lead me to develop a side-by-side matrix comparing vendor’s technical features and functions at a line-item level. 

That matrix has been updated, expanded, and populated with a variety of email vendors and will be released as the “Red Pill Email Vendor Features & Functions Guide” by the end of January 2010.

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January 4, 2010 | Nuts & Bolts, Vendor Selection | 1 Comment »

Another Political Email Idiot

So this wasn’t what I expected as my first post of the new year – especially after having not posted in about a month – but you know that I just can’t help from ridiculing political email idiots.  Usually when I write about political email idiots I try to keep it at a national level, but the pickings have just been so good in California the past few days….

I’d noticed a couple of messages from candiates vying to run against Barbara Boxer here in California.  One of those messages made the hair on the back of my neck stand up from an email messaging perspective.  I was going to just let it go – after all, it’s regional not national – but when I saw “‘Sent from the candidate’s BlackBerry.’ Really?” on a CNN blog this morning…. 

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January 2, 2010 | Rants | 1 Comment »