Yes you should be ensuring that you are getting value from your ESP, but coming up with reasons to “fire them”, hardly shows you in a good light. All business relationships are just that – relationships! ESP’s and marketers need to work together in order to get the maximum return for the client, the orginal post does nothing to help it.

Good point that only 30% of functionality is used – so true.

Thanks

Thanks for the comments! I totally agree that people sometimes outgrow a vendor. To me “firing” a vendor seems a bit harsher than “upgrading” to a more suited vendor, and leaves the impression that the vendor is somehow at fault.

There are legitimate reasons to fire a vendor. Unfortunately Mr. Cheyney didn’t mention any of those….

People do outgrow there vendors from time to time, but the original six reasons were a bit shaky as KEY things to consider when evaluating your current/new ESP and looking to fire them.

One of the biggest issues ESPs face is the price cutting one (#1) – Lower prices actually allow for more mainstream spam to be sent (even opt-in mailers) that is starting to become the real problem for many businesses and ISPs… Over mailing, off topic messages, un-targeted mailings – if CPMs were higher I’d bet people would start thinking before pulling the trigger and Blasting (Hi DJ!) away.

BTW – Great follow up

Matt
@emailkarma