Comments on: Stop selling and take the order already! http://redpillemail.com/blog/2009/stop-selling-and-take-the-order-already.html Mon, 06 Feb 2012 21:08:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gin http://redpillemail.com/blog/2009/stop-selling-and-take-the-order-already.html/comment-page-1#comment-795 Gin Thu, 06 Aug 2009 15:10:07 +0000 http://redpillemail.com/blog/?p=696#comment-795 Email marketing should create AIDA, attention, interest, desire and action. I would prefer one that's to the point and takes me directly to shopping rather than 'All about me!' page. Good points. :) Email marketing should create AIDA, attention, interest, desire and action. I would prefer one that’s to the point and takes me directly to shopping rather than ‘All about me!’ page. Good points. :)

]]> By: John Caldwell http://redpillemail.com/blog/2009/stop-selling-and-take-the-order-already.html/comment-page-1#comment-478 John Caldwell Fri, 10 Jul 2009 15:18:07 +0000 http://redpillemail.com/blog/?p=696#comment-478 Thanks for all of the great responses, and to Morgan for the link! I had this nice response all typed up and then did a "Luke" (inside joke :)) and lost it.... When in the enterprise I faced many of the same challenges that Andrew mentioned and that Morgan linked to. The best that I could do in those situations was to make sure to share campaign and program stats - and what they meant - with those in charge of pages. The more reasonable people understood and accommodated; the less reasonable usually weren't around long enough that it made that much difference. After all, if they're not reasonable on one thing they're usually not reasonable on others.... Part of the problem with retailers throwing everything but the kitchen sink in an email message really kind of undoes the principles of segmenting. Segmenting isn't just grouping recipients, but matching recipients to products or services. If you're going to send a laundry list of all products and services to all recipient segments, then what's the point of segmenting recipients? Thanks again for the great comments! Thanks for all of the great responses, and to Morgan for the link!

I had this nice response all typed up and then did a “Luke” (inside joke :) ) and lost it….

When in the enterprise I faced many of the same challenges that Andrew mentioned and that Morgan linked to. The best that I could do in those situations was to make sure to share campaign and program stats – and what they meant – with those in charge of pages. The more reasonable people understood and accommodated; the less reasonable usually weren’t around long enough that it made that much difference. After all, if they’re not reasonable on one thing they’re usually not reasonable on others….

Part of the problem with retailers throwing everything but the kitchen sink in an email message really kind of undoes the principles of segmenting. Segmenting isn’t just grouping recipients, but matching recipients to products or services. If you’re going to send a laundry list of all products and services to all recipient segments, then what’s the point of segmenting recipients?

Thanks again for the great comments!

]]> By: Andrew Kordek http://redpillemail.com/blog/2009/stop-selling-and-take-the-order-already.html/comment-page-1#comment-464 Andrew Kordek Fri, 10 Jul 2009 02:25:02 +0000 http://redpillemail.com/blog/?p=696#comment-464 @morgan classic man. thanks for sharing. @morgan classic man. thanks for sharing.

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