Company

You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit hole goes. Remember; all I am offering is the truth, nothing more. — Morpheus, The Matrix

Take the Red Pill. — Guy Kawasaki, Art of the Start


Founded in 2005, Red Pill Email (RPE) focuses on helping clients find the right email deployment solutions to meet their business needs.  We show clients how to utilize their email marketing platform to the fullest or assist them with integrating internal and external data bases with their email platform in order to utilize email marketing to the fullest.

Red Pill Email has participated in dozens of email service provider selection and migration projects.  Marketers consistently choose to take the Red Pill because only RPE has the breadth and depth of knowledge of the email service provider market.  For hands on experience, to deep connections, to our annual guide with vendor rankings, no one knows ESPs like we do.  It’s like we have ESP – we know what you will need to roll out that advanced marketing program and whether you really can do it with your current provider.

Red Pill Email principals’ leadership in the area of email metrics shows our deep understanding of how to accurately measure email.  We can tell you how email interacts with other media, how to determine your best (and worst) subscribers and how to use data to drive decision making – whether it be implementing an email testing program, creating customer personas to drive segmentation or understanding customer=offer matching through response modeling. 

Through API implementation, we can have your system transfer the response data so you can rest assured you’re making decisions based upon data not guesswork.  Optimize email creative to win sales, trigger emails within seconds based upon subscriber behavior and measure it beyond the email to site interactions, through final conversion and post-sale follow-up.  When it comes to data, testing and analysis, we do it all – using the best analytics programs available such as SAS and SPSS.

Learn how to effectively use email marketing to drive response, close sales and increase customer value.  Call us today!