About Us

About Walking Path

There’s a difference between knowing the path and walking the path.

We’ve lived on the client side, building multi-million dollar email channels with our own hands. We’ve walked the path of systems integration to bring highly complex automated data-driven messaging programs to life.

As the developers of the annual Email Vendor Features & Functions Guide, we have an unparalleled view of the email vendor landscape and vendor capabilities. Other consultants use our Guide in helping clients to select suitable vendors, so why not go straight to the source? We won’t always tell you what you want to hear, but will always tell you what you need to know to make the best decisions for your organization.

Our extensive knowledge of the email industry can help you find the best fit for your needs and budget for your email program. We can assist you with installation of critical APIs to enable advanced email messaging such as trigger based messages, lifecycle email marketing and retrieve all the data so you can make decisions based upon facts and solid analysis, not guess work

We are the agency behind other agencies and vendors alike. From process-driven vendor selection, to system integration, to deep analytics, data-driven profiling and personas, to strategic analysis and tactical implementation, to production support, we have the knowledge, skills, and experience to help you take your messaging programs to the next level.

What are you waiting for?

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