John Caldwell

President & Founder

Having been in the email space since 1996, Red Pill Email founder, John Caldwell, has worked on the agency side, the client side, and as a consultant, using deployment tools that range from ESPs to in-house to home-grown email systems.

Experienced in integrated email marketing and operations, John has worked with a number of major clients that include Teleflora, eHarmony, Experian Consumer Direct (, LegalZoom, eFax, WebEx, Palm, and more.

He is a Member of the Email Experience Council of the Direct Marketing Association, serving as Chair of the Marketing & Membership Subcommittee for 2013-2014, Co-Chair of the Email Measurement Accuracy Roundtable/Advisory Board from 2009 through 2013, a member of the Speakers Bureau, a MAC Committee member, and member of the former Career Paths Roundtable.  He is a Member of the Direct Marketing Association and of Marketing Sherpa.  Named as one of the “50 Marketing Leaders over 50 You Should Know” in the May 2013 edition of Global CMO Magazine, John is always flattered when referred to as an email marketing expert, however tends to think of himself more as a practitioner.

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