John Caldwell

Principal & Founder

Having been in the email space since 1996, Red Pill Email founder, John Caldwell, has worked on the agency side, the client side, and as a consultant, using deployment tools that range from ESPs to in-house to home-grown email systems.

Experienced in integrated email marketing and operations, John has worked with a number of major clients that include Teleflora, eHarmony, Experian Consumer Direct (FreeCreditReport.com), LegalZoom, eFax, WebEx, Palm, and more.

He is a Member of the Email Experience Council of the Direct Marketing Association, serving as Co-Chair of the Email Measurement Accuracy Roundtable in 2009 and 2010, and a member of the Career Paths Roundtable and Speakers Bureau. While always flattered when referred to as an email marketing expert, John tends to think of himself more as a practitioner.

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