Luke Glasner

Principal

Luke Glasner, MS is a principal at Red Pill Email, an email marketing consultancy focused on integrating email with search and social media.  Red Pill Email performs services such as vendor selection and migration, advanced data analysis e.g. customer persona and response modeling, and technical projects e.g. API and email template development. Additionally, we offer services in Search Engine Marketing and/or Optimization as well as Social Media Marketing.

An active industry professional, Luke is currently serving as a Judge for the  2011 ECHO Awards  for the Direct Marketing Association.  An active member of the Email Experience Council; Luke leads the SAME Project, an industry initiative aimed at the creation and adoption of industry standards for email metrics in his role as the co-chair of the Measurement Accuracy Advisory Board since 2008.  Luke has served on the Speakers Bureau Advisory Board since 2008 and the List Growth & Engagement Round Table since 2006.

Luke is an experienced speaker on email and social media related topics, most recently appearing as co-presenter for “Integrating Email and Social Media” at the Association of Strategic Marketing in April 2011.  Past speaking engagements include “Adapt-Ability: Identifying Optimal Social Media Success Metrics” for Association of Strategic Marketing in 2010, OMMA Global NY in 2009, MarketingProfs Digital Marketing Mixer in 2008 and numerous others.

Luke earned his MS in Integrated Marketing at New York University concentrating in Marketing Analytics.  While at NYU, Luke participated in the 2010 Google Challenge, his team ranked within the Top 100, earning a Strong Campaign designation.  Prior to NYU, Luke earned his BBA at the Isenberg School of Management at the University of Massachusetts, Amherst in 2000.  Luke was certified as a Google AdWords Qualified Individual in 2007.