• Email Drip Campaigns: So Many Possibilities, Where to Begin? Right here.
    Posted by Jeanne Jennings on March 2, 2017 in story time I 0 Comment

    Any marketer who isn’t leveraging drip campaigns is missing out on one of the biggest set-it-and-forget-it opportunities in email. According to Epsilon’s 3Q 2016 Email Trends and Benchmark Report, triggered emails, such as drip campaigns, typically achieve an average 56 percent lift in open rates and 145 percent lift in click-through rates over business-as-usual messaging. So, what is a drip campaign?

  • How to Think About Scoring Social Media Activity
    Posted by Jeanne Jennings on January 3, 2017 in story time I 0 Comment

    Notice the headline doesn’t say “How to Score Social Media Activity” but “How to Think About Scoring Social Media Activity.” Before assigning values to various social-media activities, it is important to think about them properly. Assigning value to social-media activity can be tricky business. Clearly shares and follows have value, but how much? Giving social-media activities too much valu