• With UBX, IBM Revolutionizes Integrated Marketing
    Posted by John Caldwell on April 25, 2017 in story time I 0 Comment

    Quick, when you think of companies that make complicated technology user friendly and approachable, what's the first name that comes to mind? Apple, right? Well, if you're a 21st-century marketer, that name should be IBM and its revolutionary Universal Behavior Exchange, or UBX. One of the most painful parts of any integrated marketing program is, well, the integration part. (more…)

  • One Way to Get a Competitive Edge
    Posted by John Caldwell on March 9, 2017 in story time I 0 Comment

    There's an old saying in direct marketing-old as in pre-Internet old-that if you want to know what's working for a competitor, look for what they do repeatedly. Direct mail is so expensive to produce and deliver that any company repeatedly sending bad catalogs or direct-response letters will be out of business soon enough. The same holds true for television, radio and magazine advertising. This concept is one

  • Email Drip Campaigns: So Many Possibilities, Where to Begin? Right here.
    Posted by Jeanne Jennings on March 2, 2017 in story time I 0 Comment

    Any marketer who isn’t leveraging drip campaigns is missing out on one of the biggest set-it-and-forget-it opportunities in email. According to Epsilon’s 3Q 2016 Email Trends and Benchmark Report, triggered emails, such as drip campaigns, typically achieve an average 56 percent lift in open rates and 145 percent lift in click-through rates over business-as-usual messaging. So, what is a drip campaign? (mor

  • It’s the Message that matters…
    Posted by John Caldwell on January 24, 2017 in story time I 0 Comment

    “Our department is overstaffed and we don’t have enough to do,” said no email marketing manager ever. Or at least no email marketing manager I have ever known has said that. And as an email marketing vendor-and-technology consultant, I have known a lot of email marketing managers. In some ways, email marketing is like a hobby. You can spend as much time and money on it as you want. But as in all things b

  • Red Pill Email Turns 12!
    Posted by John Caldwell on January 5, 2017 in story time I 0 Comment

    Wow, that was fast-probably because the work we do is so enjoyable and satisfying. Today marks 12 years since I founded Red Pill Email. In that time we have helped more than 50 companies select and integrate email service providers and have helped dozens of companies migrate from one email vendor to another. Our focus from the beginning has never been on finding clients the so-called "best" vendor. Rather it