• How to Think About Scoring Social Media Activity
    Posted by Jeanne Jennings on January 3, 2017 in story time I 0 Comment

    Notice the headline doesn’t say “How to Score Social Media Activity” but “How to Think About Scoring Social Media Activity.” Before assigning values to various social-media activities, it is important to think about them properly. Assigning value to social-media activity can be tricky business. Clearly shares and follows have value, but how much? Giving social-media activities too much value can res