• Who’s Your Data?
    Posted by Jeremy Grecco on July 26, 2016 in story time I 0 Comment

    The following scenario is all too common: An organization outgrows its email service provider. Its team spends the time, effort and money necessary to make the switch. The new ESP is sending email and the company’s account at the old provider has been shut down. Suddenly, the company’s email-list growth slows significantly. Oops. Turns out in making the switch, the internal team left a web signup form behin

  • Switching ESPs? First, Take an Email Inventory (Even if You’re Not Switching, Take an Inventory)
    Posted by Jeremy Grecco on June 27, 2016 in story time I 0 Comment

    Imagine moving your business offices and leaving a revenue-generating asset behind. Never happen, right? Yet, that is exactly what’s at risk any time you switch from one email service provider to another. That is, unless you take an accurate and comprehensive email-asset inventory before you move. Most commercial email programs have had a succession of managers and rarely do former managers debrief new ones