The Consequences of “Appending” Email Addresses & Controlling the Conversation
I can’t believe that it took over a year for the tired old canard of “appending” (a pretty word for “buying”) email addresses to subscriber data to come back around. Why do I say “subscriber” rather that “customer”? I think it’s pretty safe to say that if someone makes an online purchase they’ll be submitting their email...
Read MoreThe Value of Email Appending – The Saga Continues….
About a week after my last post, The Value of Email Appending - and I’m not making this up – somebody somewhere seems to have bought my email address in some sort of an email append. It’s like blog fodder from heaven…. Like most email recipients one of the first things that I look at in determining whether or not to open a message is who it’s from, followed by the...
Read MoreThree Hard Bounces
What a good day to dust off another in my pile of unfinished blog posts and random ideas thanks to the folks @StrongMail for sharing “Marketing chiefs: Are you spamming your customers?” “And nearly one fifth (17 per cent) of marketers surveyed are not failing to remove email addresses from mailing lists after messages bounce back.” Reminded me of a story from a year or so...
Read MoreHey White House, You’re Spamming Again
But truth be told, you never really stopped…. Oh, sure, there was that brouhaha over White House spam last August, but what made that stand out from the business-as-usual spamming was the appearance of some possible address harvesting going on. But I’m not here to rehash that today; nope. I’m not going to go on and on about Sender Roulette or other bad email practices that...
Read MoreMoveOn from Bad Email Practices
You know, I really do hate to love talking about political entities and email, but there are just so many silly and downright stupid things that political mailers do that it can be a real smorgasbord of blog fodder. And just as I’d never anticipated my first blog post to be about political emailers, I didn’t expect my first post after a brief hiatus to be about political...
Read MoreEmail Marketing Urban Legends
In July of 2008, Loren McDonald published Three Urban Legends of Email Marketing. Thanks to some of the discussions on LinkedIn (usually a good place for blog fodder), I’d like to take a look at five other Email Marketing Urban Legends and some of the history behind them. These legends are taken directly from a recent discussion on LinkedIn.com where someone suggested “top...
Read More
Recent Comments