• Announcing Red Pill Email’s Inaugural Validation & Hygiene Vendor Guide
    Posted by John Caldwell on September 9, 2016 in story time I 2 Comment

    I am pleased to announce Red Pill Email’s first Validation & Hygiene Vendor Guide, a handy, detailed reference aimed at helping email marketers determine which validation-and-hygiene vendor is right for them. When a marketer experiences email deliverability troubles, they often can be traced back to email address-acquisition practices. Email validation and hygiene vendors are one important way to head off

  • Switching ESPs? Get IT Involved Early To Avoid Deliverability Issues
    Posted by Jeremy Grecco on August 26, 2016 in story time I 0 Comment

    Unfortunately, switching email service providers is far more complicated than turning on one switch and turning another one off. The process is a technical minefield, especially in the case of trying to avoid deliverability troubles. If the process is not properly handled from a technical standpoint, email from the new ESP stands a very real chance of triggering ISPs’ spam filters. So it is imperative to get

  • IP and Domain Reputation Demystified
    Posted by admin on September 17, 2013 in story time I 0 Comment

    We are pleased to have this guest post from Mohammed Ahmed,  Sr. Manager of Deliverability Services for BlueHornet.  See Mohammed at the BlueHornet Lifecycle Messaging Conference October 9th through the 11th, 2013 in San Diego, California. As the Sr. Manager of Deliverability Services for BlueHornet, I answer and address deliverability questions every day. I’ve found  that deliverability is a mystery for

  • The Consequences of “Appending” Email Addresses & Controlling the Conversation
    Posted by John Caldwell on October 22, 2011 in story time I 1 Comment

    I can't believe that it took over a year for the tired old canard of "appending" (a pretty word for "buying") email addresses to subscriber data to come back around.  Why do I say "subscriber" rather that "customer"?  I think it's pretty safe to say that if someone makes an online purchase they'll be submitting their email address along with their purchase order.  And just to get it out of the way now, submi

  • The Value of Email Appending – The Saga Continues….
    Posted by John Caldwell on September 16, 2010 in story time I 13 Comment

    About a week after my last post, The Value of Email Appending - and I'm not making this up - somebody somewhere seems to have bought my email address in some sort of an email append.  It's like blog fodder from heaven.... Like most email recipients one of the first things that I look at in determining whether or not to open a message is who it's from, followed by the subject line for an idea of what the messa