Archive for the ‘Deliverability’ Category
A transactional message is one that verifies that a transaction - like money changing hands - has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional messages are sent by an organization's back-end system through a simple SMTP of ...
April 24, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Vendor Selection | 2 Comments »
In the B2C space if a message hard bounces it could be because of a bad address or maybe some ISP blocking. In the B2B space if a message hard bounces it could be a bad address or a former employee or maybe some corporate firewall or filter blocking.
When I ...
March 23, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Story Time | No Comments »
It all kind of started for me when Bill McCloskey asked, "Are You Really Really Sure?", and opened one of the more passionate Industry discussions that I've seen for a while; this time focused on Single v. Double Opt-In. It's pretty safe to say that the consensus of the more experienced ...
March 13, 2009 | Deliverability, Operations & Integration | No Comments »
RSS
