Don’t Play Email Sender Roulette
If you repeat the same stupid tactics long enough and loud enough do they stop becoming stupid tactics? I’m not the first one to mention the practice of Sender Roulette, but think that I’m the first to give it a label. Sender Roulette is found predominantly in email messages from political organizations, and is the practice of using the names of different people within the...
Read MoreWhy “System” Transactional Emails are a Bad Idea
A transactional message is one that verifies that a transaction – like money changing hands – has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional messages are sent by an organization’s back-end system through a simple SMTP of Postfix mail account over a company IP...
Read MoreCool B2B Bounce Recapture Email Program
In the B2C space if a message hard bounces it could be because of a bad address or maybe some ISP blocking. In the B2B space if a message hard bounces it could be a bad address or a former employee or maybe some corporate firewall or filter blocking. When I worked for FreeCreditReport.com we were in the same building as Pfizer. We’d email each other all day about credit, and I’m...
Read MoreThe Problem with Spam Complaints and Paid Subscriptions
It all kind of started for me when Bill McCloskey asked, “Are You Really Really Sure?“, and opened one of the more passionate Industry discussions that I’ve seen for a while; this time focused on Single v. Double Opt-In. It’s pretty safe to say that the consensus of the more experienced commenter’s comes down to, “It Depends“. Being a fun-loving guy I...
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