Archive for the ‘Nuts & Bolts’ Category
In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com. Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email marketing requirements.
As an end-user I needed a level of detail that just ...
January 4, 2010 | Nuts & Bolts, Vendor Selection | 1 Comment »
I started this post a while ago - one of something like 15 in my pile of unfinished blog posts and random ideas for blog posts - and never got around to finishing it. After some South Park fun on Twitter with my friends Shannon Holato from Bronto and Andrew Osterday ...
November 3, 2009 | Nuts & Bolts, Operations & Integration | 5 Comments »
It seems like a simple enough question, but the answer you get usually depends on who you ask.
Ask a traditional marketer and the answer will likely be that it is blending email with other marketing disciplines so that there is one unified message to the consumer. Ask an IT or ...
July 31, 2009 | Nuts & Bolts, Operations & Integration | No Comments »
There must have been something in the air this past week. It seemed like every time I turned around there was some discussion of measuring only unique statistics from different email metrics; most recently over at the EmailMarketersClub.com.
I've got to tell you, I'm a bit surprised at the number of people ...
April 25, 2009 | Nuts & Bolts, Operations & Integration | No Comments »
A transactional message is one that verifies that a transaction - like money changing hands - has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional messages are sent by an organization's back-end system through a simple SMTP of ...
April 24, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Vendor Selection | 2 Comments »
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