Relational Databases and Email Marketing
While it may seem that I enjoy taking email industry people to task for posting bad, innacurate, and sometimes just plain wrong information, I really don’t…. Okay, maybe just a little, and maybe just sometimes. I really do have better things to do with my time, but on the other hand, I think that it’s unfair to people learning the industry to fill their heads with...
Read MoreHow Email-Geeks.com Works
A couple of months ago I posted a little something about our new site, Email-Geeks.com. In that post I stated; “Not all companies allow users to talk about the products their company uses, regardless if they like or dislike the tools. Because of this we allow reviewers to select to post anonymously at their discretion. Allowing reviewers [to] select to post anonymously opens Email...
Read MoreEmail Vendor Features & Functions Guide
In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com. Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email marketing requirements. As an end-user I needed a level of detail that just wasn’t available in the guides and reports...
Read MoreAn Underpants Gnomes View of Email Marketing
I started this post a while ago – one of something like 15 in my pile of unfinished blog posts and random ideas for blog posts – and never got around to finishing it. After some South Park fun on Twitter with my friends Shannon Holato from Bronto and Andrew Osterday of Premier Global this seemed like a fun post to pick back up today…. So, do you ever get frustrated, or just...
Read MoreWhat is Email Integration?
It seems like a simple enough question, but the answer you get usually depends on who you ask. Ask a traditional marketer and the answer will likely be that it is blending email with other marketing disciplines so that there is one unified message to the consumer. Ask an IT or tech person and the answer will probably be something to do with automating the flow of data between different tools,...
Read MoreLooking Only at Unique Email Metrics Misses Opportunities
There must have been something in the air this past week. It seemed like every time I turned around there was some discussion of measuring only unique statistics from different email metrics; most recently over at the EmailMarketersClub.com. I’ve got to tell you, I’m a bit surprised at the number of people that look only at unique email activity when reviewing their email stats. ...
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