• One Way to Get a Competitive Edge
    Posted by John Caldwell on March 9, 2017 in story time I 0 Comment

    There's an old saying in direct marketing-old as in pre-Internet old-that if you want to know what's working for a competitor, look for what they do repeatedly. Direct mail is so expensive to produce and deliver that any company repeatedly sending bad catalogs or direct-response letters will be out of business soon enough. The same holds true for television, radio and magazine advertising. This concept is one

  • Open Call for 2017 Red Pill ESP Guide Participants
    Posted by John Caldwell on September 27, 2016 in story time I 0 Comment

    In mid-October, we will begin the process of pulling together Red Pill Email's 2017 ESP Features & Functions Guide, the only vendor guide put together by a professional who has actually been an email marketer. Any mid-market and/or enterprise email service provider is welcome to participate at no charge. This year's guide will not include small-market vendors because users of those types of ESPs rarely if e

  • Switching ESPs? Get IT Involved Early To Avoid Deliverability Issues
    Posted by Jeremy Grecco on August 26, 2016 in story time I 0 Comment

    Unfortunately, switching email service providers is far more complicated than turning on one switch and turning another one off. The process is a technical minefield, especially in the case of trying to avoid deliverability troubles. If the process is not properly handled from a technical standpoint, email from the new ESP stands a very real chance of triggering ISPs’ spam filters. So it is imperative to get

  • Who’s Your Data?
    Posted by Jeremy Grecco on July 26, 2016 in story time I 0 Comment

    The following scenario is all too common: An organization outgrows its email service provider. Its team spends the time, effort and money necessary to make the switch. The new ESP is sending email and the company’s account at the old provider has been shut down. Suddenly, the company’s email-list growth slows significantly. Oops. Turns out in making the switch, the internal team left a web signup form behin

  • Switching ESPs? First, Take an Email Inventory (Even if You’re Not Switching, Take an Inventory)
    Posted by Jeremy Grecco on June 27, 2016 in story time I 0 Comment

    Imagine moving your business offices and leaving a revenue-generating asset behind. Never happen, right? Yet, that is exactly what’s at risk any time you switch from one email service provider to another. That is, unless you take an accurate and comprehensive email-asset inventory before you move. Most commercial email programs have had a succession of managers and rarely do former managers debrief new ones