Archive for the ‘Nuts & Bolts’ Category
In a recent article entitled, "The Future of E-Mail: Four New Marketing Segments You Need to Know About", Jeanniey Mullen identified one of the new marketing segments as. "The Social Influencer". A follow-up article, "Social Influencers and BurntToast", gives an example of one way that Wendy Ackland of BurntToast Marketing in ...
March 30, 2009 | Nuts & Bolts, Operations & Integration | No Comments »
In the B2C space if a message hard bounces it could be because of a bad address or maybe some ISP blocking. In the B2B space if a message hard bounces it could be a bad address or a former employee or maybe some corporate firewall or filter blocking.
When I ...
March 23, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Story Time | No Comments »
There's an old adage that goes, "You can't manage what you can't measure". In the email space you'll often hear the pundits and pros give advice on measuring this, that, or the other thing. What they don't always share are the formulas that help you measure your different metrics.
So today ...
February 11, 2009 | Nuts & Bolts | 4 Comments »
So I came across this blog post entitled, "15 best practices of email marketing" and I'm still trying to figure out if this is a joke or for real. I'm gonna guess that it's for real. I'd love to know who wrote this, but I can't find it on the ...
February 10, 2009 | Nuts & Bolts, Rants | 5 Comments »
By now everyone's heard of the new "Render Rate" proposed by the eec's Measurement Accuracy Roundtable, and the request for comments to the proposal. While there were the obvious questions as to "why?", the answer is found in the comments - everybody has a different way of measuring things and use the ...
February 6, 2009 | Nuts & Bolts | No Comments »
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