Why “System” Transactional Emails are a Bad Idea
A transactional message is one that verifies that a transaction – like money changing hands – has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional messages are sent by an organization’s back-end system through a simple SMTP of Postfix mail account over a company IP...
Read MoreMeasuring Your Email Social Influencers
In a recent article entitled, “The Future of E-Mail: Four New Marketing Segments You Need to Know About“, Jeanniey Mullen identified one of the new marketing segments as. “The Social Influencer”. A follow-up article, “Social Influencers and BurntToast“, gives an example of one way that Wendy Ackland of BurntToast Marketing in Queensland, Australia was able...
Read MoreCool B2B Bounce Recapture Email Program
In the B2C space if a message hard bounces it could be because of a bad address or maybe some ISP blocking. In the B2B space if a message hard bounces it could be a bad address or a former employee or maybe some corporate firewall or filter blocking. When I worked for FreeCreditReport.com we were in the same building as Pfizer. We’d email each other all day about credit, and I’m...
Read MoreOperational Email Math 101
There’s an old adage that goes, “You can’t manage what you can’t measure”. In the email space you’ll often hear the pundits and pros give advice on measuring this, that, or the other thing. What they don’t always share are the formulas that help you measure your different metrics. So today I’d like to help by sharing some of the basic...
Read MoreWhat are “Email Marketing Best Practices”?
So I came across this blog post entitled, “15 best practices of email marketing” and I’m still trying to figure out if this is a joke or for real. I’m gonna guess that it’s for real. I’d love to know who wrote this, but I can’t find it on the site anywhere…. I just want to say before I get too far along that I’m not a bad guy or trying to...
Read MoreAnd here’s the reason why….
By now everyone’s heard of the new “Render Rate” proposed by the eec’s Measurement Accuracy Roundtable, and the request for comments to the proposal. While there were the obvious questions as to “why?”, the answer is found in the comments - everybody has a different way of measuring things and use the common terminology loosely. What that boils down to is...
Read More
Recent Comments