Enter the Render Rate!
Almost a year ago Loren McDonald posted an article entitled, “Why The Open Rate Must Die“. In the article. Loren gave some background as to how the email marketing metric, “Open” came to be, what it’s purpose has been, and how it’s come to change. I was one of the skeptics that Loren mentions in his article today, “Comments Wanted on the Proposed...
Read MoreThe “What” & “Why” of Email Logs
The following was first posted in May of 2006 under the title, Get to Know Your Email System at iMediaConnection. As organizations strive (okay, the smart ones anyway) to become more relevant in content and timing at the individual level, and understand that monitoring their system operations and feedback helps to better manage their Sender Reputation, maybe now is a good time to look at...
Read MoreWho Owns Your Email Channel?
In January of 2007 Jeanniey Mullen wrote a column for ClickZ entitled, “Who Owns Email?“ rightly pointing out that no one “owns” the email channel in a universal sense. While that’s true, at every entity sending email someone or some department will have ownership over the email channel. In that same article, Jeanniey makes the statement, “An effective email...
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