Archive for the ‘Operations & Integration’ Category
What a good day to dust off another in my pile of unfinished blog posts and random ideas thanks to the folks @StrongMail for sharing "Marketing chiefs: Are you spamming your customers?"
"And nearly one fifth (17 per cent) of marketers surveyed are not failing to remove email addresses from mailing ...
November 25, 2009 | Deliverability, Operations & Integration, Story Time | 5 Comments »
So I'm wading through my Inbox on a Monday morning, like a lot of people I'm sure do, when the Subject Line, "6 reasons to fire your ESP", jumps out at me from my iMedia Connection subscription.
Since I've spent lot of time studying ESPs; a lot of time working with clients on ...
November 10, 2009 | Operations & Integration, Vendor Selection | 4 Comments »
I started this post a while ago - one of something like 15 in my pile of unfinished blog posts and random ideas for blog posts - and never got around to finishing it. After some South Park fun on Twitter with my friends Shannon Holato from Bronto and Andrew Osterday ...
November 3, 2009 | Nuts & Bolts, Operations & Integration | 5 Comments »
It seems like a simple enough question, but the answer you get usually depends on who you ask.
Ask a traditional marketer and the answer will likely be that it is blending email with other marketing disciplines so that there is one unified message to the consumer. Ask an IT or ...
July 31, 2009 | Nuts & Bolts, Operations & Integration | No Comments »
There must have been something in the air this past week. It seemed like every time I turned around there was some discussion of measuring only unique statistics from different email metrics; most recently over at the EmailMarketersClub.com.
I've got to tell you, I'm a bit surprised at the number of people ...
April 25, 2009 | Nuts & Bolts, Operations & Integration | No Comments »
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