The REAL Definition of Social Media

Posted by on Apr 27, 2011 | 2 comments

Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. I loved the acronym approach he took as it really got me thinking about what’s behind my baby, social media. In contemplating the realities of my everyday job and my personal testaments, I’ve come up with my own list. Without further ado, here’s my take on defining...

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Relational Databases and Email Marketing

Posted by on Mar 22, 2011 | 0 comments

While it may seem that I enjoy taking email industry people to task for posting bad, innacurate, and sometimes just plain wrong information, I really don’t….  Okay, maybe just a little, and maybe just sometimes.  I really do have better things to do with my time, but on the other hand, I think that it’s unfair to people learning the industry to fill their heads with...

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Back to Email Basics – The Rest of the Story

Posted by on Apr 8, 2010 | 4 comments

A couple of days ago “E-Mail (sic) Essentials” (the former Ken Magill weekly) posted a piece, “Back to Basics: An E-mail (sic) Checklist“.  I don’t really disagree with any of the points posted, but I think some could use a little deeper thought…. I agree with the premise of this one, but not with its implementation:  If your message includes more than two...

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Three Hard Bounces

Posted by on Nov 25, 2009 | 4 comments

What a good day to dust off another in my pile of unfinished blog posts and random ideas thanks to the folks @StrongMail for sharing “Marketing chiefs: Are you spamming your customers?” “And nearly one fifth (17 per cent) of marketers surveyed are not failing to remove email addresses from mailing lists after messages bounce back.” Reminded me of a story from a year or so...

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“6 reasons to fire your ESP”? Seriously!?

Posted by on Nov 10, 2009 | 3 comments

So I’m wading through my Inbox on a Monday morning, like a lot of people I’m sure do, when the Subject Line, “6 reasons to fire your ESP“, jumps out at me from my iMedia Connection subscription.  Since I’ve spent lot of time studying ESPs; a lot of time working with clients on vendor selection; consulted with ESPs; and regularly monitored the ESP marketplace...

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An Underpants Gnomes View of Email Marketing

Posted by on Nov 3, 2009 | 3 comments

I started this post a while ago – one of something like 15 in my pile of unfinished blog posts and random ideas for blog posts – and never got around to finishing it.  After some South Park fun on Twitter with my friends Shannon Holato from Bronto and Andrew Osterday of Premier Global this seemed like a fun post to pick back up today…. So, do you ever get frustrated, or just...

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