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	<title>Red Pill Email &#187; Operations &amp; Integration</title>
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	<description>embracing the sometimes painful truth</description>
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		<title>Back to Email Basics &#8211; The Rest of the Story</title>
		<link>http://redpillemail.com/blog/2010/back-to-email-basics-the-rest-of-the-story.html</link>
		<comments>http://redpillemail.com/blog/2010/back-to-email-basics-the-rest-of-the-story.html#comments</comments>
		<pubDate>Thu, 08 Apr 2010 19:15:45 +0000</pubDate>
		<dc:creator>John Caldwell</dc:creator>
				<category><![CDATA[Operations & Integration]]></category>
		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://redpillemail.com/blog/?p=976</guid>
		<description><![CDATA[A couple of days ago &#8220;E-Mail (sic) Essentials&#8221; (the former Ken Magill weekly) posted a piece, &#8220;Back to Basics: An E-mail (sic) Checklist&#8220;.  I don&#8217;t really disagree with any of the points posted, but I think some could use a little deeper thought&#8230;. I agree with the premise of this one, but not with its [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Three Hard Bounces</title>
		<link>http://redpillemail.com/blog/2009/three-hard-bounces.html</link>
		<comments>http://redpillemail.com/blog/2009/three-hard-bounces.html#comments</comments>
		<pubDate>Wed, 25 Nov 2009 21:19:58 +0000</pubDate>
		<dc:creator>John Caldwell</dc:creator>
				<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[Operations & Integration]]></category>
		<category><![CDATA[Story Time]]></category>

		<guid isPermaLink="false">http://redpillemail.com/blog/?p=146</guid>
		<description><![CDATA[What a good day to dust off another in my pile of unfinished blog posts and random ideas thanks to the folks @StrongMail for sharing &#8220;Marketing chiefs: Are you spamming your customers?&#8221; &#8220;And nearly one fifth (17 per cent) of marketers surveyed are not failing to remove email addresses from mailing lists after messages bounce [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>&#8220;6 reasons to fire your ESP&#8221;? Seriously!?</title>
		<link>http://redpillemail.com/blog/2009/6-reasons-to-fire-your-esp-seriously.html</link>
		<comments>http://redpillemail.com/blog/2009/6-reasons-to-fire-your-esp-seriously.html#comments</comments>
		<pubDate>Tue, 10 Nov 2009 07:05:50 +0000</pubDate>
		<dc:creator>John Caldwell</dc:creator>
				<category><![CDATA[Operations & Integration]]></category>
		<category><![CDATA[Vendor Selection]]></category>

		<guid isPermaLink="false">http://redpillemail.com/blog/?p=867</guid>
		<description><![CDATA[So I&#8217;m wading through my Inbox on a Monday morning, like a lot of people I&#8217;m sure do, when the Subject Line, &#8220;6 reasons to fire your ESP&#8220;, jumps out at me from my iMedia Connection subscription.  Since I&#8217;ve spent lot of time studying ESPs; a lot of time working with clients on vendor selection; consulted with [...]]]></description>
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		<slash:comments>4</slash:comments>
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