Archive for the ‘Operations & Integration’ Category
There must have been something in the air this past week. It seemed like every time I turned around there was some discussion of measuring only unique statistics from different email metrics; most recently over at the EmailMarketersClub.com.
I've got to tell you, I'm a bit surprised at the number of people ...
April 25, 2009 | Nuts & Bolts, Operations & Integration | No Comments »
A transactional message is one that verifies that a transaction - like money changing hands - has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional messages are sent by an organization's back-end system through a simple SMTP of ...
April 24, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Vendor Selection | 2 Comments »
Anyone living with electricity by now has seen or heard of Susan Boyle's audition for Britain's Got Talent. While everyone agrees that Susan Boyle has a magnificent singing voice, so does Season 8 American Idol contestant, Adam Lambert. One difference between the two is that Adam is young attractive and eloquent, while ...
April 22, 2009 | Operations & Integration, Story Time | 2 Comments »
So, I've exchanged a few emails with Republican & Conservative Publishers since the posting of, "Are Republicans Spamming or just Stupid Emailers?"
The emails from the Publishers are all pretty much on the same theme:
We don't sell or share our lists;
Advertisers often buy banner placement and email marketing bundles;
Advertisers often buy from ...
April 17, 2009 | Operations & Integration, Rants | No Comments »
I think that we all have our favorite email days. I don't mean your favorite days to send; I mean the days that you receive your favorite subscriptions. One of those days for me is Tuesday when the latest from Ken Magill arrives.
This week's lead article - and attention-getting Subject Line, ...
April 2, 2009 | Operations & Integration, Rants | No Comments »
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