What is Email Integration?

Posted by on Jul 31, 2009 | 0 comments

It seems like a simple enough question, but the answer you get usually depends on who you ask. Ask a traditional marketer and the answer will likely be that it is blending email with other marketing disciplines so that there is one unified message to the consumer.  Ask an IT or tech person and the answer will probably be something to do with automating the flow of data between different tools,...

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Looking Only at Unique Email Metrics Misses Opportunities

Posted by on Apr 25, 2009 | 0 comments

There must have been something in the air this past week.  It seemed like every time I turned around there was some discussion of measuring only unique statistics from different email metrics; most recently over at the EmailMarketersClub.com. I’ve got to tell you, I’m a bit surprised at the number of people that look only at unique email activity when reviewing their email stats. ...

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Why “System” Transactional Emails are a Bad Idea

Posted by on Apr 24, 2009 | 0 comments

A transactional message is one that verifies that a transaction – like money changing hands – has taken place.  Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message.  Quite often transactional messages are sent by an organization’s back-end system through a simple SMTP of Postfix mail account over a company IP...

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Susan Boyle & Email Marketing

Posted by on Apr 22, 2009 | 0 comments

Anyone living with electricity by now has seen or heard of Susan Boyle’s audition for Britain’s Got Talent.  While everyone agrees that Susan Boyle has a magnificent singing voice, so does Season 8 American Idol contestant, Adam Lambert.  One difference between the two is that Adam is young attractive and eloquent, while Susan is middle-aged simple and frumpy. Just because...

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Verdict In: Stupid Emailers

Posted by on Apr 17, 2009 | 0 comments

So, I’ve exchanged a few emails with Republican & Conservative Publishers since the posting of, “Are Republicans Spamming or just Stupid Emailers?“  The emails from the Publishers are all pretty much on the same theme: We don’t sell or share our lists; Advertisers often buy banner placement and email marketing bundles; Advertisers often buy from multiple Web...

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Are Republicans Spamming or just Stupid Emailers?

Posted by on Apr 2, 2009 | 0 comments

I think that we all have our favorite email days.  I don’t mean your favorite days to send; I mean the days that you receive your favorite subscriptions.  One of those days for me is Tuesday when the latest from Ken Magill arrives. This week’s lead article – and attention-getting Subject Line, Stupid Political Watch: Republicans Spamming, reminded me that I’ve had a...

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