Measuring Your Email Social Influencers

Posted by on Mar 30, 2009 | 0 comments

In a recent article entitled, “The Future of E-Mail: Four New Marketing Segments You Need to Know About“, Jeanniey Mullen identified one of the new marketing segments as. “The Social Influencer”.  A follow-up article, “Social Influencers and BurntToast“, gives an example of one way that Wendy Ackland of BurntToast Marketing in Queensland, Australia was able...

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Cool B2B Bounce Recapture Email Program

Posted by on Mar 23, 2009 | 0 comments

In the B2C space if a message hard bounces it could be because of a bad address or maybe some ISP blocking.  In the B2B space if a message hard bounces it could be a bad address or a former employee or maybe some corporate firewall or filter blocking. When I worked for FreeCreditReport.com we were in the same building as Pfizer.  We’d email each other all day about credit, and I’m...

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When the Email Relationship is Over

Posted by on Mar 16, 2009 | 1 comment

Sometimes relationships end, and relationships between subscribers and senders is no different.  So what do you do?  A “Win Back” campaign?  Sure, give it a try, but know when to say enough is enough lest you become an Email Relationship Stalker.  A definition of stalking from Webster.com is “to pursue obsessively and to the point of harassment”.  According to End...

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The Problem with Spam Complaints and Paid Subscriptions

Posted by on Mar 13, 2009 | 0 comments

It all kind of started for me when Bill McCloskey asked, “Are You Really Really Sure?“, and opened one of the more passionate Industry discussions that I’ve seen for a while; this time focused on Single v. Double Opt-In.  It’s pretty safe to say that the consensus of the more experienced commenter’s comes down to, “It Depends“. Being a fun-loving guy I...

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Enter the Render Rate!

Posted by on Jan 29, 2009 | 0 comments

Almost a year ago Loren McDonald posted an article entitled, “Why The Open Rate Must Die“.  In the article. Loren gave some background as to how the email marketing metric, “Open” came to be, what it’s purpose has been, and how it’s come to change. I was one of the skeptics that Loren mentions in his article today, “Comments Wanted on the Proposed...

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