The Consequences of “Appending” Email Addresses & Controlling the Conversation
I can’t believe that it took over a year for the tired old canard of “appending” (a pretty word for “buying”) email addresses to subscriber data to come back around. Why do I say “subscriber” rather that “customer”? I think it’s pretty safe to say that if someone makes an online purchase they’ll be submitting their email...
Read MoreRelational Databases and Email Marketing
While it may seem that I enjoy taking email industry people to task for posting bad, innacurate, and sometimes just plain wrong information, I really don’t…. Okay, maybe just a little, and maybe just sometimes. I really do have better things to do with my time, but on the other hand, I think that it’s unfair to people learning the industry to fill their heads with...
Read MoreHow Email-Geeks.com Works
A couple of months ago I posted a little something about our new site, Email-Geeks.com. In that post I stated; “Not all companies allow users to talk about the products their company uses, regardless if they like or dislike the tools. Because of this we allow reviewers to select to post anonymously at their discretion. Allowing reviewers [to] select to post anonymously opens Email...
Read MoreResponsibilities of Email Pundits & Controlling The Conversation
Do email marketing pundits have a responsibility to provide accurate information to their readers? And what happens if they don’t? Should they be held to account? And what happens when they are held to account? Should they take offense at someone challenging their incorrect information? Should they set the record straight or should they get a pass for being a pundit? Let me tell...
Read MoreThe Value of Email Appending – The Saga Continues….
About a week after my last post, The Value of Email Appending - and I’m not making this up – somebody somewhere seems to have bought my email address in some sort of an email append. It’s like blog fodder from heaven…. Like most email recipients one of the first things that I look at in determining whether or not to open a message is who it’s from, followed by the...
Read MoreThe Real Email 10 Commandments
What is it that makes people that specialize in not-email feel compelled to write about email? Wading through my morning Inbox today I noticed a post, “10 E-Mail [sic] Commandments“. Having spent all these years in the email space I figured that maybe I should check it out to see if I’ve been living a clean email life. Commandments? “Tips”, sure, but...
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