Lady Gaga says Don’t Spam!
I think she's stalking me....
Archive for the ‘Rants’ Category
The True Beauty Email Test
It seemed only appropriate to follow up The Sexy Side of Email Marketing with the True Beauty Email Test. Not really; it just kind of worked out that way.... and I'm having fun with it....Just like the last time, this post doesn't have anything to do with the aesthetics of ...
Paradise by the Email Double Opt-In
It all started yesterday when Frances Dugan was looking for some stats on double opt-in (DOI) confirmation rates. I had some old DOI unsub stats, but nothing that would help. It wasn't long after that I agreed with Kristen Gregory of Bronto to not being a big fan of DOI. When asked ...
Back to Email Basics – The Rest of the Story
A couple of days ago "E-Mail (sic) Essentials" (the former Ken Magill weekly) posted a piece, "Back to Basics: An E-mail (sic) Checklist". I don't really disagree with any of the points posted, but I think some could use a little deeper thought....
Another Political Email Idiot – Part 2
In our last episode California primary candidate for Senate, Carly Fiorina got caught posing a broadcast email message as coming from her BlackBerry. Today she's getting caught playing fast and loose with subscriber email addresses and domain names....
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