• Guilt By Association
    Posted by admin on August 19, 2013 in story time I 0 Comment

    We are pleased to have this guest post from long-time anti-spam warrior, Neil Schwartzman, Executive Director of CAUCE, the Coalition Against Unsolicited Commercial Email. As most will recall, a group calling themselves STOPhaus undertook an infamous Distributed Denial of Service (DDoS) attack on security service Spamhaus back in March 2013. In April, one of the people involved with the attack, Sven Olaf Kamph

  • The Consequences of “Appending” Email Addresses & Controlling the Conversation
    Posted by John Caldwell on October 22, 2011 in story time I 1 Comment

    I can't believe that it took over a year for the tired old canard of "appending" (a pretty word for "buying") email addresses to subscriber data to come back around.  Why do I say "subscriber" rather that "customer"?  I think it's pretty safe to say that if someone makes an online purchase they'll be submitting their email address along with their purchase order.  And just to get it out of the way now, submi

  • Relational Databases and Email Marketing
    Posted by John Caldwell on March 22, 2011 in story time I 0 Comment

    While it may seem that I enjoy taking email industry people to task for posting bad, innacurate, and sometimes just plain wrong information, I really don't....  Okay, maybe just a little, and maybe just sometimes.  I really do have better things to do with my time, but on the other hand, I think that it's unfair to people learning the industry to fill their heads with misinformation.  So what got me started

  • How Email-Geeks.com Works
    Posted by John Caldwell on February 22, 2011 in story time I 3 Comment

    A couple of months ago I posted a little something about our new site, Email-Geeks.com.  In that post I stated; "Not all companies allow users to talk about the products their company uses, regardless if they like or dislike the tools.  Because of this we allow reviewers to select to post anonymously at their discretion.  Allowing reviewers [to] select to post anonymously opens Email Geeks to reviews that w

  • Responsibilities of Email Pundits & Controlling The Conversation
    Posted by John Caldwell on February 3, 2011 in story time I 16 Comment

    Do email marketing pundits have a responsibility to provide accurate information to their readers?  And what happens if they don't?  Should they be held to account?  And what happens when they are held to account?  Should they take offense at someone challenging their incorrect information?  Should they set the record straight or should they get a pass for being a pundit? Let me tell you a little story abo