Lady Gaga says Don’t Spam!

Posted by on Jul 22, 2010 | 0 comments

I think she’s stalking me…. e mail irrelevant gaga I’ve had a little bit too much All of the email starts to rush (start to rush by) A dizzy filter dance Please lose my address, oh man, where are my bills? Maybe on my phone What’s goin’ in the junk? I love the discount baby but I can’t see straight anymore Keep it cool. What’s the name of this site? I can’t remember but...

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The True Beauty Email Test

Posted by on Jun 9, 2010 | 2 comments

It seemed only appropriate to follow up The Sexy Side of Email Marketing with the True Beauty Email Test.  Not really; it just kind of worked out that way…. and I’m having fun with it…. Just like the last time, this post doesn’t have anything to do with the aesthetics of a message or even the coolness of geeky stats.  Nope, it’s much more primal than...

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Paradise by the Email Double Opt-In

Posted by on May 13, 2010 | 1 comment

It all started yesterday when Frances Dugan was looking for some stats on double opt-in (DOI) confirmation rates.  I had some old DOI unsub stats, but nothing that would help.  It wasn’t long after that I agreed with Kristen Gregory of Bronto to not being a big fan of DOI. When asked why Kristen gave a well-present-in-140-character explanation, while I tried to leave an impression before...

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Back to Email Basics – The Rest of the Story

Posted by on Apr 8, 2010 | 4 comments

A couple of days ago “E-Mail (sic) Essentials” (the former Ken Magill weekly) posted a piece, “Back to Basics: An E-mail (sic) Checklist“.  I don’t really disagree with any of the points posted, but I think some could use a little deeper thought…. I agree with the premise of this one, but not with its implementation:  If your message includes more than two...

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Another Political Email Idiot – Part 2

Posted by on Feb 3, 2010 | 0 comments

In our last episode California primary candidate for Senate, Carly Fiorina got caught posing a broadcast email message as coming from her BlackBerry.  Today she’s getting caught playing fast and loose with subscriber email addresses and domain names…. Just moments ago I received an unsolicited email from “Fiscal Conservatives in Name Only [info@fcino.com]” – an...

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Another Political Email Idiot

Posted by on Jan 2, 2010 | 1 comment

So this wasn’t what I expected as my first post of the new year – especially after having not posted in about a month – but you know that I just can’t help from ridiculing political email idiots.  Usually when I write about political email idiots I try to keep it at a national level, but the pickings have just been so good in California the past few...

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