Dismal Email Stats
What would your boss say if you told them that your last email campaign had a 0.23% click-through and a 0.02% conversion rate? Would your boss be patting you on the back for another job well-done, or do you live in my world where heads would be on the block? There is no Nuremberg Defense in email. If you’re the one that pushes the button, you are the one responsible for what happens...
Read MoreWhen the Email Relationship is Over
Sometimes relationships end, and relationships between subscribers and senders is no different. So what do you do? A “Win Back” campaign? Sure, give it a try, but know when to say enough is enough lest you become an Email Relationship Stalker. A definition of stalking from Webster.com is “to pursue obsessively and to the point of harassment”. According to End...
Read MoreThe 800lb Email Gorilla
Email marketing was profitable before Graphic User Interface (GUI) came to the Internet. The first email spam was sent in 1978. Email has grown and lived through a lot since then. In the early years of the 21st Century it was going to be over-taken by Paid Search, and then RSS and CRM. And social sites like MySpace and Facebook were going to make email obsolete (this time). Blogging has...
Read MoreWould you ask your mechanic about a toothache?
Probably not. That would be as silly as asking your dentist about a noise coming from under the hood of your car. But let’s say that you do ask you mechanic about a toothache. Is it because you think your mechanic can fix it? After all, he probably has a drill laying around, and maybe one of those cool little grinders…. Or are you really asking him, because you trust him and...
Read MoreWhat are “Email Marketing Best Practices”?
So I came across this blog post entitled, “15 best practices of email marketing” and I’m still trying to figure out if this is a joke or for real. I’m gonna guess that it’s for real. I’d love to know who wrote this, but I can’t find it on the site anywhere…. I just want to say before I get too far along that I’m not a bad guy or trying to...
Read MoreSo what will they do with them now?
That’s what Dylan Boyd asked last November about the email addresses collected by the Obama campaign. At the time, CNN had reported the campaign having collected over 3 million email addresses. It seems that their count was off just a smidge as the LA Times last week has the number of email addresses collected at 13 million. So what are they going to do with all of those email...
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