• How to Think About Scoring Social Media Activity
    Posted by Jeanne Jennings on January 3, 2017 in story time I 0 Comment

    Notice the headline doesn’t say “How to Score Social Media Activity” but “How to Think About Scoring Social Media Activity.” Before assigning values to various social-media activities, it is important to think about them properly. Assigning value to social-media activity can be tricky business. Clearly shares and follows have value, but how much? Giving social-media activities too much value can res

  • The REAL Definition of Social Media
    Posted by Shannon Holato on April 27, 2011 in story time I 3 Comment

    Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. I loved the acronym approach he took as it really got me thinking about what’s behind my baby, social media. In contemplating the realities of my everyday job and my personal testaments, I’ve come up with my own list. Without further ado, here’s my take on defining social media: (m