Archive for the ‘Story Time’ Category

The Sexy Side of Email Marketing



This all came to me while reading Loren McDonald's post, 'EmailGeekonomics': Time For Some New Email Metrics yesterday.  I know. That seems like a total disconnect to "The Sexy Side of Email Marketing", but don't worry; it's not.  The Glee references will help it all make sense.  Really.... in some twisted ...

Paradise by the Email Double Opt-In



It all started yesterday when Frances Dugan was looking for some stats on double opt-in (DOI) confirmation rates.  I had some old DOI unsub stats, but nothing that would help.  It wasn't long after that I agreed with Kristen Gregory of Bronto to not being a big fan of DOI. When asked ...

It’s Official! The 2010 Email Vendor Features & Functions Guide



The sign says it all.  The 2010 Email Vendor Features & Functions is now available!

Another Email Vendor Guide Update



So I've obviously missed my last projected release date by about a month.  As of today, almost all of the participating vendors have received previews of the Guide to make any corrections to ensure accuracy.  There are a few stragglers and a couple of late additions, but close enough to set ...

My Short List of Rising Email Stars



Earlier ths week in an email interview with Rory Carlyle by Scott Cohen I'd commented that Rory was on my short list of rising email stars.  Josh over at SendLabs asked in a tweet when I was going to post my list.  I guess now is a good time.... Let me ...