2012 International Email Vendor Features & Functions Guide Now in Development
2012 marks the third year for our annual Email Vendor Features & Functions Guide. This time we’ve expanded our survey to near 300 data points, with over 30% including the average user skill level to implement those features and functions. Other changes for 2012 include combining our North American and European editions into one really big International Guide, and we’ll be...
Read MoreThe Differences Between Email Deployment Vendors
One of the questions we often get before engaging on an email vendor evaluation and selection is, “Where do you draw the line in determining what makes an ESP a small, mid-market, or enterprise vendor?” Our standard response is, “You can find that in our Email Vendor Features & Functions Guide“, but since we’re already here I’ll just share that part...
Read MoreEmail Geeks & Vendor Guides
Have you seen our new Email Geeks site yet? It’s a review site where real users rate and review the email tools that they use now or have in the past. Users are asked about their vendor account team, tech support, product training, documentation, and usability of the tool. They are asked for Pros and Cons – what’s best about the vendor and product, and what’s worst...
Read MoreEmail Vendor Features & Functions Guide
In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com. Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email marketing requirements. As an end-user I needed a level of detail that just wasn’t available in the guides and reports...
Read More“6 reasons to fire your ESP”? Seriously!?
So I’m wading through my Inbox on a Monday morning, like a lot of people I’m sure do, when the Subject Line, “6 reasons to fire your ESP“, jumps out at me from my iMedia Connection subscription. Since I’ve spent lot of time studying ESPs; a lot of time working with clients on vendor selection; consulted with ESPs; and regularly monitored the ESP marketplace...
Read MoreWhy “System” Transactional Emails are a Bad Idea
A transactional message is one that verifies that a transaction – like money changing hands – has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional messages are sent by an organization’s back-end system through a simple SMTP of Postfix mail account over a company IP...
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