Archive for the ‘Vendor Selection’ Category
In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com. Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email marketing requirements.
As an end-user I needed a level of detail that just ...
January 4, 2010 | Nuts & Bolts, Vendor Selection | 1 Comment »
So I'm wading through my Inbox on a Monday morning, like a lot of people I'm sure do, when the Subject Line, "6 reasons to fire your ESP", jumps out at me from my iMedia Connection subscription.
Since I've spent lot of time studying ESPs; a lot of time working with clients on ...
November 10, 2009 | Operations & Integration, Vendor Selection | 4 Comments »
A transactional message is one that verifies that a transaction - like money changing hands - has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional messages are sent by an organization's back-end system through a simple SMTP of ...
April 24, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Vendor Selection | 2 Comments »
Probably not. That would be as silly as asking your dentist about a noise coming from under the hood of your car.
But let's say that you do ask you mechanic about a toothache. Is it because you think your mechanic can fix it? After all, he probably has a drill ...
March 4, 2009 | Rants, Vendor Selection | No Comments »
Every time I hear such a question the hair on the back of my neck stands up.... The same goes for those that toss out RFPs like they know what they're doing or talking about, but I'll save that for another article....
There are over 100 ESPs on the market today. ...
October 11, 2008 | Vendor Selection | 5 Comments »
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