• Announcing Red Pill Email’s Inaugural Validation & Hygiene Vendor Guide
    Posted by John Caldwell on September 9, 2016 in story time I 2 Comment

    I am pleased to announce Red Pill Email’s first Validation & Hygiene Vendor Guide, a handy, detailed reference aimed at helping email marketers determine which validation-and-hygiene vendor is right for them. When a marketer experiences email deliverability troubles, they often can be traced back to email address-acquisition practices. Email validation and hygiene vendors are one important way to head off

  • Email Vendor Selection Part 2 – Preparing an RFP
    Posted by John Caldwell on April 1, 2013 in story time I 0 Comment

    Once you’ve determined your functional and non-functional requirements it’s time to assemble your RFP.  Begin with an overview of your company, what it does, how long it’s been in business, what it specializes in, and what sets it apart from its competitors. Next provide an overview of the opportunity for prospective vendors.  Explain what you expect the relationship with the vendor to be, and set the e

  • Email Vendor Selection Part 1 – Requirements & Specifications
    Posted by John Caldwell on March 22, 2013 in story time I 0 Comment

    Last week when I announced the completion of our annual Email Vendors Features & Functions Guide I mentioned that this year's Guide includes a section on Preparing for Vendor Selection.  I promised that we'd be giving that section away here; and here we are.  When we engage with a client on a vendor selection project we always start with a Discovery.  The primary objective of discovery is to define, map

  • 2013 Email Vendor Features & Functions Guide
    Posted by John Caldwell on March 15, 2013 in story time I 1 Comment

    We've just wrapped up the 2013 edition of our annual Email Vendor Features & Functions Guide and will be releasing it soon.  Over the past four years our guide has grown significantly in both participants and detail.  In 2012 we had to break our Guide into two parts, a Small-Market Guide, and a Mid-Market to Enterprise-level Guide.  This year we've modified the scoring criteria of the Small-Market/Mid-Mar

  • 2012 International Email Vendor Features & Functions Guide Now in Development
    Posted by John Caldwell on December 29, 2011 in story time I 0 Comment

    2012 marks the third year for our annual Email Vendor Features & Functions Guide.  This time we've expanded our survey to near 300 data points, with over 30% including the average user skill level to implement those features and functions.  Other changes for 2012 include combining our North American and European editions into one really big International Guide, and we'll be offering a separate Small Mark