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	<title>Red Pill Email &#187; Vendor Selection</title>
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	<description>embracing the sometimes painful truth</description>
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		<title>Email Vendor Features &amp; Functions Guide</title>
		<link>http://redpillemail.com/blog/2010/email-vendor-features-functions-guide.html</link>
		<comments>http://redpillemail.com/blog/2010/email-vendor-features-functions-guide.html#comments</comments>
		<pubDate>Mon, 04 Jan 2010 08:51:36 +0000</pubDate>
		<dc:creator>John Caldwell</dc:creator>
				<category><![CDATA[Nuts & Bolts]]></category>
		<category><![CDATA[Vendor Selection]]></category>

		<guid isPermaLink="false">http://redpillemail.com/blog/?p=892</guid>
		<description><![CDATA[In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com.  Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email marketing requirements.    As an end-user I needed a level of detail that just wasn&#8217;t available in the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>&#8220;6 reasons to fire your ESP&#8221;? Seriously!?</title>
		<link>http://redpillemail.com/blog/2009/6-reasons-to-fire-your-esp-seriously.html</link>
		<comments>http://redpillemail.com/blog/2009/6-reasons-to-fire-your-esp-seriously.html#comments</comments>
		<pubDate>Tue, 10 Nov 2009 07:05:50 +0000</pubDate>
		<dc:creator>John Caldwell</dc:creator>
				<category><![CDATA[Operations & Integration]]></category>
		<category><![CDATA[Vendor Selection]]></category>

		<guid isPermaLink="false">http://redpillemail.com/blog/?p=867</guid>
		<description><![CDATA[So I&#8217;m wading through my Inbox on a Monday morning, like a lot of people I&#8217;m sure do, when the Subject Line, &#8220;6 reasons to fire your ESP&#8220;, jumps out at me from my iMedia Connection subscription.  Since I&#8217;ve spent lot of time studying ESPs; a lot of time working with clients on vendor selection; consulted with [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Why &#8220;System&#8221; Transactional Emails are a Bad Idea</title>
		<link>http://redpillemail.com/blog/2009/why-system-transactional-emails-are-a-bad-idea.html</link>
		<comments>http://redpillemail.com/blog/2009/why-system-transactional-emails-are-a-bad-idea.html#comments</comments>
		<pubDate>Fri, 24 Apr 2009 08:16:17 +0000</pubDate>
		<dc:creator>John Caldwell</dc:creator>
				<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[Nuts & Bolts]]></category>
		<category><![CDATA[Operations & Integration]]></category>
		<category><![CDATA[Vendor Selection]]></category>

		<guid isPermaLink="false">http://redpillemail.com/blog/?p=587</guid>
		<description><![CDATA[A transactional message is one that verifies that a transaction &#8211; like money changing hands &#8211; has taken place.  Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message.  Quite often transactional messages are sent by an organization&#8217;s back-end system through a simple SMTP of Postfix mail account over a company [...]]]></description>
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		<slash:comments>2</slash:comments>
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