Would you ask your mechanic about a toothache?

Posted by John Caldwell on Mar 4, 2009 | 0 comments

Probably not.  That would be as silly as asking your dentist about a noise coming from under the hood of your car. But let’s say that you do ask you mechanic about a toothache.  Is it because you think your mechanic can fix it?  After all, he probably has a drill laying around, and maybe one of those cool little grinders….  Or are you really asking him, because you trust him and...

What is the best ESP?

Posted by John Caldwell on Oct 11, 2008 | 5 comments

Every time I hear such a question the hair on the back of my neck stands up….  The same goes for those that toss out RFPs like they know what they’re doing or talking about, but I’ll save that for another article…. There are over 100 ESPs on the market today.  When asking such a broad question you are likely to get a bevy of “I like this” or “I like...