Email Marketing Migration, Integration, & Automation
Moving from one email deployment vendor to another can be overwhelming the first few times. For us those first few times was a long time ago. Based on our years of experience migrating and integrating dozens of client’s to a new vendor, we’ve developed a process for this, too. We’ll lay out the steps to take and order of implementation for a transparent and successful vendor migration.
Integrating data from client systems to vendors and back is the first step in increasing email messaging productivity. Integration can be as basic as automating bi-directional data transfer or as advanced as bringing disparate data sets to a central point for processing decisions. Automating repetitive processes based on specific business rules further streamlines messaging programs while reducing the risk of human error. We show our clients how to do it, or do it for them freeing internal resources to focus on their core business.