Email Vendor Evaluation and Selection
The average email marketer will be involved in selecting a vendor for their organization a few times in their career; we’re involved in client vendor selection several times a year. From producing our Annual Email Vendor Features & Functions Guide, our insight into vendor capabilities is second to none. We’ve leveraged our years of experience in vendor evaluation and selection to develop an effective process designed to most closely match vendors to the client’s needs.
We start with the client’s current messaging inventory and business rules; we move on to data requirements, and consider future growth and initiatives while looking for areas for technical improvement. We’ll identify the functional and non-functional requirements needed to be met by the vendor to secure our client’s business. Based on those requirements we’ll identify a select group of capable vendors to participate in the RFP process. Working many years with both clients and vendors, we have developed an RFP framework that is clean, concise, and welcomed by vendors participating in the selection process.