I can only show you the door. You’re the one that has to walk through it.
We focus on the Tactical, Technical, and Analytical elements of Email Marketing and applying them to quickly bring our clients email messaging online. We don’t just crunch numbers, we show what they mean and how to use the results to improve your messaging.
Email Vendor Evaluation & Selection
The average email marketer will be involved in selecting a vendor for their organization a few times in their career; we’re involved in client vendor selection several times a year. From producing our Annual Email Vendor Features & Functions Guide, our insight into vendor capabilities is second to none. We’ve leveraged our years of experience in vendor evaluation and selection to develop an effective process designed to most closely match vendors to the client’s needs.
We start with the client’s current messaging inventory and business rules; we move on to data requirements, and consider future growth and initiatives while looking for areas for technical improvement. We’ll identify the functional and non-functional requirements needed to be met by the vendor to secure our client’s business. Based on those requirements we’ll identify a select group of capable vendors to participate in the RFP process. Working many years with both clients and vendors, we have developed an RFP framework that is clean, concise, and welcomed by vendors participating in the selection process.
Migration, Integration, & Automation
Moving from one email deployment vendor to another can be overwhelming the first few times. For us those first few times was a long time ago. Based on our years of experience migrating and integrating dozens of client’s to a new vendor, we’ve developed a process for this, too. We’ll lay out the steps to take and order of implementation for a transparent and successful vendor migration.
Integrating data from client systems to vendors and back is the first step in increasing email messaging productivity. Integration can be as basic as automating bi-directional data transfer or as advanced as bringing disparate data sets to a central point for processing decisions. Automating repetitive processes based on specific business rules further streamlines messaging programs while reducing the risk of human error. We show our clients how to do it, or do it for them freeing internal resources to focus on their core business.
Our reporting dashboards provide the ability to quickly view data for informed observations and business decisions. Dashboard charts, graphs, tables, and gauges provide a snapshot of your key metrics and performance indicators for day-to-day decisions and month-over-month reporting with a robust platform for monitoring, visualizing and analyzing associated data.
Analytic Analysis & Persona Profiling
Cluster, Scale, Factor, Meta, Regression, or Multivariate, we go deep into client’s data to gain the insight needed to maximize revenue. You can’t reach the customer if you don’t understand the customer. We leverage client data to develop personas of different segments of the subscriber base that help to guide message and timing to each profile segment based on buying or other patterns. We provide the intelligence needed to consistently optimize efforts, resources, and revenue.
Contracted production services and blocked time units available to Agencies and select clients.
Bonded and Insured
For our client’s peace of mind, Red Pill Email consulting services are fully bonded and insured.
Contact Us for more information.