It seemed only appropriate to follow up The Sexy Side of Email Marketing with the True Beauty Email Test. Not really; it just kind of worked out that way…. and I’m having fun with it….
Just like the last time, this post doesn’t have anything to do with the aesthetics of a message or even the coolness of geeky stats. Nope, it’s much more primal than that….
This all came to me while reading Loren McDonald’s post, ‘EmailGeekonomics’: Time For Some New Email Metrics yesterday. I know. That seems like a total disconnect to “The Sexy Side of Email Marketing”, but don’t worry; it’s not. The Glee references will help it all make sense. Really…. in some twisted way it all makes sense….
It all started yesterday when Frances Dugan was looking for some stats on double opt-in (DOI) confirmation rates. I had some old DOI unsub stats, but nothing that would help. It wasn’t long after that I agreed with Kristen Gregory of Bronto to not being a big fan of DOI.
When asked why Kristen gave a well-present-in-140-character explanation, while I tried to leave an impression before turning the floor over to Meat Loaf…. Read the rest of this entry »
The sign says it all. The 2010 Email Vendor Features & Functions is now available!
A couple of days ago “E-Mail (sic) Essentials” (the former Ken Magill weekly) posted a piece, “Back to Basics: An E-mail (sic) Checklist“. I don’t really disagree with any of the points posted, but I think some could use a little deeper thought…. Read the rest of this entry »
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