The True Beauty Email Test

It seemed only appropriate to follow up The Sexy Side of Email Marketing with the True Beauty Email Test.  Not really; it just kind of worked out that way…. and I’m having fun with it….

Just like the last time, this post doesn’t have anything to do with the aesthetics of a message or even the coolness of geeky stats.  Nope, it’s much more primal than that….

Read the rest of this entry »

The Sexy Side of Email Marketing

This all came to me while reading Loren McDonald’s post, ‘EmailGeekonomics’: Time For Some New Email Metrics yesterday.  I know. That seems like a total disconnect to “The Sexy Side of Email Marketing”, but don’t worry; it’s not.  The Glee references will help it all make sense.  Really…. in some twisted way it all makes sense….

Read the rest of this entry »

Paradise by the Email Double Opt-In

It all started yesterday when Frances Dugan was looking for some stats on double opt-in (DOI) confirmation rates.  I had some old DOI unsub stats, but nothing that would help.  It wasn’t long after that I agreed with Kristen Gregory of Bronto to not being a big fan of DOI.

When asked why Kristen gave a well-present-in-140-character explanation, while I tried to leave an impression before turning the floor over to Meat Loaf…. Read the rest of this entry »

It’s Official! The 2010 Email Vendor Features & Functions Guide

The sign says it all.  The 2010 Email Vendor Features & Functions is now available!

Back to Email Basics – The Rest of the Story

A couple of days ago “E-Mail (sic) Essentials” (the former Ken Magill weekly) posted a piece, “Back to Basics: An E-mail (sic) Checklist“.  I don’t really disagree with any of the points posted, but I think some could use a little deeper thought…. Read the rest of this entry »