So I’ve obviously missed my last projected release date by about a month.
As of today, almost all of the participating vendors have received previews of the Guide to make any corrections to ensure accuracy. There are a few stragglers and a couple of late additions, but close enough to set a release date of April 15th.
Earlier ths week in an email interview with Rory Carlyle by Scott Cohen I’d commented that Rory was on my short list of rising email stars. Josh over at SendLabs asked in a tweet when I was going to post my list. I guess now is a good time….
Let me share my criteria before I start naming names. Since I draw the line on email veterans as more than seven years, I’m drawing the line on rising stars at less than seven years. All have actually hit the send button on email campaigns and all but one comes from the client side; and all are people that I know, have worked with, or have caught my attention for one reason or another.
So without further adieu, here is my short list of rising email stars….
In our last episode California primary candidate for Senate, Carly Fiorina got caught posing a broadcast email message as coming from her BlackBerry. Today she’s getting caught playing fast and loose with subscriber email addresses and domain names….
Here’s a quick update on the Vendor Guide status;
Right now I’m running about two weeks behind, which will put the release date out to mid February. There isn’t anything technical holding it up; it’s just a time thing. About 30% of the content has been written out; the rest is in my head, but my head has been buried in other work and I’ve fallen behind.
But that doesn’t mean that I can’t share a little bit; I mean it, just a little….
In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com. Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email marketing requirements.
As an end-user I needed a level of detail that just wasn’t available in the guides and reports published by research firms, regardless of the valuable information that they contained. That lead me to develop a side-by-side matrix comparing vendor’s technical features and functions at a line-item level.
That matrix has been updated, expanded, and populated with a variety of email vendors and will be released as the “Red Pill Email Vendor Features & Functions Guide” by the end of January 2010.
RSS
