Recommended Reading

I’ve been doing this for such a long time that I often forget what it was like getting started back in the mid 1990s. 

These days there are all kinds of cool books with all kinds of experience and years of observation behind them.  It doesn’t matter if you’re new to the email space or a long-time veteran there are always things that can be learned about the trade. 

For good Email Marketing resources in print, I recommend reading:

	Sign Me Up!: A Marketer’s Guide To Email Newsletters that Build Relationships and Boost Sales by Matt Blumberg, Tami Monahan-Forman, and Stephanie Miller
	Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott and Ali Sales
	The Truth About Email Marketing by Simms Jenkins
	Email Marketing: An Hour a Day by Jeanniey Mullen, David Daniels, and David Gilmour
	The Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success by Jordan Ayan
	The Quiet Revolution in Email Marketing by Bill Nussey
	Advanced Email Marketing by Jim Sterne
	Digital Body Language by Steven Woods
	Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
	E-Mail Marketing For Dummies by John Arnold