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Crowdsourcing The Best Day To Send Email
The other day someone asked me what the best day to send email was. Instead of offering the standard response of, “it depends”, or explaining how the organization’s data can provide indicators, I decided to jump on the crowdsourcing bandwagon and solicit the opinions of strangers with unknown qualifications.
As luck would have it, I got a great response from YouTube tween sensation, Rebecca Black! I’m thinking if the whole music video thing doesn’t work out for her, she’s got a bright future in email strategy….
My 2011 Short List of Rising Email Stars
So about a year ago I did a post on My Short List of Rising Email Stars. Just like last year, I draw the line on email veterans as more than seven years, so once again I’m drawing the line on rising stars at less than seven years. Last year all but one on my list came from the client side. This year I’m going to flip that around with all coming from the industry side but one. Once again, all are people that I know, have worked with, or have caught my attention for one reason or another.
And so, without further gilding the lily,
And with no more ado,
I give to you my 2011 list of rising email stars….
Relational Databases and Email Marketing
While it may seem that I enjoy taking email industry people to task for posting bad, innacurate, and sometimes just plain wrong information, I really don’t…. Okay, maybe just a little, and maybe just sometimes. I really do have better things to do with my time, but on the other hand, I think that it’s unfair to people learning the industry to fill their heads with misinformation.
So what got me started this time? It was this little post entitled, “Relate to Customers With a Relational Database“. What’s wrong with that post? I’m glad you asked….
Sexist Pig, or Niche Marketer?
Misogynist. Irresponsible. Sexist Pig. David Pisarra, from the law firm Pisarra and Grist, has been called each of these after he wrote a post on BNET this week titled, ‘Why My Law Practice Is Just For Men.’ With such a bold title, this was a post that was definitely on my must-read list. I wasn’t sure what to expect as I started, but as I continued, it was clear this guy is a genius. When David started out working as an attorney, he cast a wide net and catered to everyone. As time went on, he found himself getting too emotionally involved with women and he felt more like a therapist, than someone that’s been hired to represent them. It was at this time that he decided to change gears and work specifically with men.
I enjoyed reading the comments almost as much as the actual post because of the stupidity of some readers. “You’re the reason there is still a glass ceiling.” Many folks completely misunderstood the article and his position. Can you fault Pisarra for defining his niche in the marketplace? Companies thrive everyday by creating and maintaining a specialized focus. This builds your brand and makes a name for yourself. He found the segment that worked best for him. Risky? Absolutely! Brilliant? You betcha.
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